5 Startups Surprisingly Backed By Black Celebrities

Long gone are the days of one-dimensional careers and single-sourced incomes. 

These celebrities are securing the bag by making long-term money investments.

Here’s a list of startups that you may not have known were financially backed by Black celebs. 

Rapper and investment guru, 50 Cent, invested in Casper — an e-commerce and retail sleep product company. It was once valued at more than $1 billion. 


The socks company raised $86 million in 2015 with initial investments from Dwyane Wade and Will Smith. 


The organic online grocery was initially rejected by top venture capital firms but went on to raise $111 million in their 2016 series B funding round with investors like John Legend.

Thrive Market

Kevin Hart invested in Tommy John, a men’s underwear company, in 2016, and has since become the face of the brand.

Tommy John

Jay-Z backed the mobile app investment platform via Roc Nation’s Arrive subsidiary. Other investors include Snoop Dogg and Nas. 



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