Black-Owned Brands Whose Businesses Skyrocketed Amid COVID-19

Some businesses managed to prevail in the midst of the global health crisis, even more so exceeding expectations no one could’ve imagined.

The social uproar that ensued during the mass Black Lives Matter protests in June resulted in a huge surge in sales for Black-owned brands.

Below are some of the many Black-owned brands who were able to turn their lemons into lemonade during COVID-19:

Created by Queens, NY native Telfar Clemens, Telfar, accomplished the impossible in 2020 by rewriting the rules of fashion all while selling out in mere minutes.


Talley & Twine saw a huge increase in revenue during the pandemic, seeing sales triple between the months of April and August. 

Talley & Twine

African beauty brand 54 Thrones — founded by Christina Funke Tegbe — saw a 2,500% increase in website traffic in June and has maintained its momentum throughout the pandemic.

54 Thrones

Partake Foods experienced a massive surge in emails from retailers in May who were interested in selling her brand’s vegan, allergy-friendly, gluten-free cookies.

Partake Foods

Chicago French Press — an e-commerce business — saw a huge boom with sales jumping up 393%. They were also featured on several national Black-owned lists.

Chicago French Press

CultureTags is a popular cultural card game that caters to Black audiences. The brand got into Target stores after a successful Kickstarter campaign.


Durham, NC-based candle company, Bright Black,  saw an uptick following the national protests from shoppers looking for Black businesses to support.

Bright Black Candles

Digital healthcare platform, Health In Her HUE, launched the first version of its app at the end of June. Within 4 days following a viral tweet, it received 14k downloads.

Health In Her HUE

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