These 10 Innovative Black Women Are Bringing Sneaker Culture to the Digital World

Sneaker culture has become a widespread phenomenon in the digital age.

Women, especially Black women, are still fighting their way into the “boys club.”

These 10 influencers are making major strides to create more inclusion by way of digital avenues.

Creative strategist and sneaker designer Jazerai Allen-Lord has long since been regarded as an expert. 

Jazerai Allen-Lord

For over a decade, Allen-Lord has been a voice for women in the sneaker community. 

Channing Beumer — often referred to as Chan-Lo — is a self-proclaimed sneakerhead.

Channing Beumer

She started CNK Daily, designed for and by ladies who share a passion for what they call “sneakHER culture.” 

Roubleau first got into sneakers in elementary school.
Her obsession grew to a full-blown career.

Janáe Roubleau

 In 2017, Roubleau was asked to join Nike’s 'Force Is Female' campaign.

Aleali May made history as the first woman to design a unisex sneaker for the Jordan brand. 

Aleali May

The stylist, fashion blogger, and model has worked with clients such as Kendrick Lamar, Wiz Khalifa, Lil Yachty, and more.

Brittney Perry started her own shoe brand PerryCo. Shoes, with a goal in mind to create a genderless sneaker that could appeal to all styles and identities. 

Brittney Perry

Perry broke barriers to develop a line of sneakers made for everyone.

The North American merchandising director of Jordan Women’s brand at Nike is recognized for releasing more Jordan footwear products for women across the board.

LaToya Kamara Manley

Manley also highlights the impact of female athletes, designers, and fashion icons.

The founder of Afro Kickz designs sneakers inspired by traditional African imagery and Black culture.

Aida Kiraya

Kiraya’s ultimate goal for Afro Kickz is to not only educate and inspire, but create art for the underrepresented.

Shan runs her very own online blog to champion women in the U.K. sneaker space.


She also launched #BLVK — an
e-magazine that provides a space for representation of Black culture across history, arts, music, and fashion.

Kia Marie is a fashion blogger and digital content creator with a passion for sneakers.

Kia Marie 

Her style is inspired by 90’s hip hop and streetwear culture. 

This Black women-owned and operated media company offers a unique platform for women’s sneakers and sports culture. 

Made for the W

It is run by close friends Bria Janelle and Melani Carter, and sports entertainment lawyer, Simran Kaleka.

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