AFROTECH: 10 Viral Celeb-Brand Collaborations
While many celebrity collaborations with big-name brands offer a sense of creative control over their campaigns, rarely do brands tend to strike gold for a balanced alliance.
Several high-profile collaborations amassed viral attention from luxury clothing brands to the biggest in gaming tech.
Check out the below list of brand collaborations that got it right this year:
As Bronx natives who have been longtime fans of the Timberland brand, Desus & Mero secured their dream collaboration for what's been “a lifetime in the making."
Desus & Mero x Timberland
They also teamed up with Pepsi to give back and show their appreciation to local bodegas in their hometown, the Bronx, in what has been dubbed “The Bodega Giveback.”
Desus & Mero x Pepsi
KITH unveiled the new City Edition uniform for the New York Knicks with a surprise performance from hip-hop group Dipset.
Dipset x KITH & Nike x New York Knicks
Pyer Moss designer Kerby Jean-Raymond was recently named the new global creative director at Reebok, securing a longtime partnership that was meant to be.
Kerby Jean-Raymond x Reebok
Travis Scott is as one of the biggest musical artists to master brand collaborations. To add to his portfolio, he recently joined Playstation as a strategic creative partner.
Travis Scott x Playstation
Kanye West announced that he and his YEEZY brand, struck up a 10-year partnership deal with Gap. The collab is a full-circle moment for him as he worked at Gap as a teen.
Kanye West x Gap
Alicia Keys announced a special partnership with streaming platform MasterClass in which she would host her own digital songwriting course.
Alicia Keys x MasterClass
Megan Thee Stallion partnered with Fashion Nova. Megan helped craft this Western-style collection specifically for her curvy and tall “stallion” fans.
Megan Thee Stallion x Fashion Nova
Cardi B and Reebok announced their partnership in 2018 and released their 1st collection in 2020. Reebok chose Cardi to represent what they stand for—nonconformity.
Cardi B x Reebok
Teyana Taylor departed from music and revealed her partnership with PrettyLittleThing. Taylor is the newest creative director of the brand.
Teyana Taylor x PrettyLittleThing
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